“People crave news out of basic instinct — what we call the Awareness Instinct. They need to know what is going on over the next hill, to be aware of events beyond their direct experience. Knowledge of the unknown gives them security; it allows them to plan and negotiate their lives. Exchanging this information becomes the basis for creating community, making human connections.” — Bill Kovach and Tom Rosenstiel, “The Elements of Journalism”
Sometimes this means the audience wants to know all about Lindsey Lohan or Charlie Sheen. And sometimes this means the audience wants to know why 29 people were killed in a mining explosion, or what pushed a deeply troubled young man to open fire at a congresswoman’s “meet the people” event.
I can work with that audience.